Brand or Bust: Why Branding Is Essential to the Longevity of Your Business

A strong, identifiable brand is an invaluable asset to any company. Businesses can reap major rewards by building a brand image that accurately reflects the strength of the company. And in today’s business world, branding is necessary for businesses looking for longevity and growth. So, what do small businesses need to know about branding in the business world? Branding might …

Ten Common Money Pits Even Brilliant Entrepreneurs Fall Into

If you’re relying on your top line to grow your wealth, you could be missing out on easy opportunities to save money and improve profits, independent of your revenue. Florida continues its economic growth through 2017. More and more entrepreneurs are setting up shop in the Sunshine State. Many of these new business owners are rapidly bringing their product or …

Why Now Is the Best Time to Implement Your Hurricane Plan

Planning for a natural disaster is never easy. In South Florida we usually get notice of an impending hurricane or tropical storm. Unlike the earthquakes of the West Coast and the tornados in the Midwest, hurricanes are tracked from the time they form. With proper planning, some of the damage can be mitigated. Hurricanes Dorian, Irma, and Maria will remain …

Culture: The Oft-Overlooked Factor for Succeeding in International Business

What if a magic formula existed to immediately and successfully connect you with international businesses? What if you knew a secret about how to get your business proposal favorably presented to the key decision-maker? Well, there is a method to do exactly these things, but you will have to invest your time learning your target’s culture. In many other countries, …

Writing Off Start-Up Costs

In South Florida, startups are booming. The Kauffman Foundation ranked the Miami-Fort Lauderdale area #1 for startups out of 40 metro areas across the country. For some people, starting their new business is as simple as registering a domain name and building out a website. For other entrepreneurs, there are greater expenses incurred to establish the company’s footprint, branding, marketing, and product …

Core Four: 4 Vital Legal Agreements All Startups Should Have in Place

“Brilliance at the basics.” I could have fully funded three years worth of a retirement plan by depositing a nickel each time I heard a Marine Corps leader (from corporals to colonels) say that phrase. The concept seems simple enough. If someone can accomplish the elementary tasks correctly and consistently, then they will achieve. Martial arts instructors teach the same …

Starting a New Business? Follow This 8 Point Plan for Success

The entrepreneur is someone who will work 80 hours a week to avoid working 40. When starting a new business, it can sometime seem that you have to be a jack-of-all-trades, but implicitly, a master of none. The work has to get done one way or another. Most all entrepreneurs I’ve met realize that sacrificing the vacations or nights out …

Year End Tax Planning: How to avoid scrambling during tax season

If you own a business or are self-employed, then you may have already begun preparing for tax season… or maybe not. The new Tax Cuts and Jobs Act of 2017 (TCJA) will certainly be impacting taxes this year, which is why we recommend that you begin planning sooner rather than later. While April 15th seems quite far away preparing will help …

5 Steps You Need to Take to Plan a Smooth Business Succession

5 Steps to Business Succession Planning We frequently ask “what’s next?” Other times we phrase it as – “and then what?” These are helpful questions to ask yourself about the future, for yourself, your family and your business. You’ve read countless times about the potential horrors that occur when a person dies or becomes incapacitated and they do not have …